The warm atmosphere at ALTO’s 5th Annual Conference in Madrid wasn’t just due to the Spanish weather; this event is second to none when it comes to a collaborative spirit, friendly ambiance, and a productive element behind each activity. A sell-out event with 80 attendees, the ALTO Conference took place May 4-6, 2017 at the beautiful 5-star Westin Palace in the heart of Spain’s capital city. Leaders and decision makers of the language travel industry came together to boost their businesses through top-level networking and professional development sessions. The packed schedule included: Dynamic keynote speakers; Industry panel discussion; Roundtable discussions; Speed dating with potential business partners; Networking opportunities with the leaders of our industry. Outstanding Guest Speakers This year’s conference focused on the evolution of the language and educational travel industry, with content designed to help participants prepare and respond effectively in these chal